Whoops. Well, he needn't worry about too much exposure cuz after that big opening weekend Bruno sort fell off rather quickly. Last weekend in only its 4th weekend the film didn't even make a million dollars. It's cume stands at $59 million. Eh, he's suing all the same.

From Daily Mail: The Palestinian branded a terrorist in the Sacha Baron Cohen film Bruno is a Christian activist who works for a charity in the territory, it has emerged. Ayman Abu Aita, 44, who lives near Bethlehem, is part of the Holy Land trust which is a not-for-profit organisation that works on community building in Palestine.
He is furious at being duped by Baron Cohen's character - an outrageous Austrian fashionista who describes him as a 'terrorist group leader' - and plans to sue. In his first public comments about the film, he said: "How could he say this about me? He lied from the beginning and he is still lying now. Bruno can make a joke about anything he wants, but this is not a joke. Calling me a terrorist is not funny - it is lying."

Mr Abu Aita was identified in the film as the leader of the al-Aqsa Martyrs Brigade, a coalition of Palestinian militias in the West Bank. But he insists he is no longer involved with the group, and is only a Christian Fatah representative for the Fatah movement's political wing. "My file is clear with the Americans. I was in the States twice and I travel all the time. I am a non-violent activist and I am not ashamed of that," he told the Guardian.
A friend who works for the Palestinian news agency PNN set up the inteview after Bruno's producer rang up asking to talk to a Palestinian campaigner. Mr Abu Aita says he thought it was for a documentary to illustrate life in the Palestinian territories and agreed, meeting 'Bruno' in a hotel in a village near Bethlehem. "We trust people and we never refuse an opportunity to discuss the Palestinian cause," he said.